(Bumble did announce a plan to launch of disappearing, 10-second videos earlier this year, but thus far it hasn’t actually materialized.) While video has fast taken over the rest of the internet — and social media, in particular — dating apps have been slow to come on board.Partly because there was no need to fix what wasn’t broken.
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But she now believes "We’re as good or better than any other dating app out there." They’ve now turned their attention, she says, to setting themselves apart from the competition and exciting their existing users.
Stories is a big part of how they plan to do that, and to that end, they’ve gone in hot.
There’s no doubt that moving into video is a big gamble for Match.